Why we choose Oway // Sustainable, Ethical Hair Care at Mosu

At Mosu, we are committed to creating a sustainable and ethical salon environment. That’s why we proudly use Oway hair care, styling, and colouring products. Oway’s values align perfectly with ours – they are a fully vegan, PETA-approved brand, crafting high-performance hair products that come from the earth and are made by people, with respect for both.

The Oway Story

Oway’s journey began in the late 1940s in Bologna, Italy, with a small laboratory specialising in natural perfumes. By the 1950s, they had developed the world’s first plant-based haircare formulations. A decade later, they launched their first hairspray – a product that paved the way for an entire range of professional hair products designed for stylists.

Throughout the years, Oway continued to push boundaries with botanical-based formulas. In the 1990s, they introduced a haircare line infused with vegetable waters, and by the 2000s, they made a pioneering shift to biodynamic haircare.

What is Biodynamic Haircare?

Biodynamic farming is the purest and most sustainable form of agriculture. It goes beyond organic, eliminating chemicals and pesticides entirely. Crops are grown holistically, hand-harvested, and cultivated in harmony with nature’s rhythms. Oway remains the only haircare brand in the world to use biodynamic ingredients.

Packaging with Purpose

Oway’s commitment to sustainability extends beyond ingredients. Between 2011 and 2013, they eliminated all secondary packaging and plastic. Their products are now housed exclusively in amber glass and aluminium, both of which are reusable and infinitely recyclable.

Ingredients Grown by the Moon

Oway’s ingredients are grown specifically for their formulations using green technology and biodynamic farming practices. They even align their planting and harvesting cycles with the lunar calendar. By sowing and gathering crops at the full moon, when moisture is drawn to the soil’s surface, the plants absorb maximum nutrients and hydration – ensuring each product is as potent and effective as possible.

High-Performance Haircare

Oway’s products are highly concentrated, packed with botanical extracts designed to nourish the scalp, improve hair health, and strengthen its structure. Their fully intermixable range includes everything from cleansing hair baths to styling putties and beard balms – allowing us to create a bespoke routine for every client.

Naturally Beautiful Hair Colour

Oway’s hair colour range delivers luminous, glossy results with natural tones inspired by the beauty of the earth. Infused with protein blends and essential oils, their colours not only look stunning but also rebuild, strengthen, and deeply moisturise the hair.

Supporting Oway, Supporting the Planet

By choosing Oway, we are proud to offer our clients exceptional haircare while actively reducing our environmental impact. Supporting Oway means creating a plastic-free, carbon-neutral salon space – without compromising on quality or results.

Together, we’re cultivating healthier hair and a healthier planet – one Oway treatment at a time.

With a vast selection of shades, we can craft everything from flawless grey coverage to sun-kissed blondes and rich, vibrant brunettes. Oway’s ammonia-free and PPD-free options are gentle on the scalp, making them ideal even for clients with sensitivities.

Explore our range of Oway products and elevate your haircare routine with sustainable, high-performance formulas. Shop Oway Products Here.

Ready to experience Oway firsthand? Let our expert stylists craft a bespoke haircare or colouring solution just for you. Book Your Complimentary Consultation Today.